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ISUZU hopes to remain the market leader in SA

Isuzu has made a number of key appointments to lead its newly formed SA operation. Photo: Supplied.

CAPE TOWN – ISUZU Motors SA, the newly established company that is acquiring General Motors SA’s (GMSA’s) light commercial vehicle operations in the country, views South Africa as a key growth market for the Japanese vehicle manufacturer.

Haruyasu Tanishige, the senior executive officer for the sales division of Isuzu Motors in Japan, has been appointed Isuzu Motors SA chairperson. He will not relinquish his current position and will continue to be based in Tokyo at Isuzu’s headquarters.

Tanishige said South Africa was the first market outside of Japan where Isuzu had acquired 100% ownership of its manufacturing and distribution operations.

“We view South Africa as a key market for future growth and will be looking to maximise the benefits of integrating our light commercial and truck businesses together,” he said.

Tanishige said it was premature to comment on Isuzu’s future plans in South Africa because the new company would only be fully operational from January.